Arrow Fat Left Icon Arrow Fat Right Icon Arrow Right Icon Cart Icon Close Circle Icon Expand Arrows Icon Facebook Icon Instagram Icon Twitter Icon Hamburger Icon Information Icon Down Arrow Icon Mail Icon Mini Cart Icon Person Icon Ruler Icon Search Icon Shirt Icon Triangle Icon Bag Icon Play Video
  • INVITATION BOOK LAUNCH "As Above, So Below 🙃" 12|06
  • Ronja Driessen
  • art Book launch Event performance art

INVITATION BOOK LAUNCH "As Above, So Below 🙃" 12|06


Image by Ilya Rabinovich

Jap Sam Books and Ruchama Noorda would like to invite you to join us for the launch of the publication As Above, So Below 🙃 on Sunday June 12th at ROZENSTRAAT - a rose is a rose is a rose

June 12th, 15:00 CET

ROZENSTRAAT – a rose is a rose is a rose, Rozenstraat 59, 1016 NN Amsterdam


We will kick off this book launch with a welcome talk by publisher Eleonoor Jap Sam. Following this, artist Ruchama Noorda and writer Dick Hebdige will join moderator Pádraic E. Moore in a talk about their publication and the collaborative process behind it. Afterwards there will be a Q&A and a moment to enjoy some drinks together, we look forward seeing you at this event!

About As Above, So Below 🙃

The publication documents the work made by Amsterdam-based artist, Ruchama Noorda over a twenty-year period and explores the esoteric system of belief that links her practice to the early twentieth century Life Reformers, the European avant-garde, and today’s No Growth environmentalist movement. The reader is invited to enter Ruchama’s world where dreaming mirrors action, where life and work, prana and carnality, microcosm and macrocosm open into one another. As Above, So Below 🙃 offers a comprehensive overview of the artist’s installations, drawings, videos, sculptures, and performances with written commentary by the artist and by California-based art and cultural critic Dick Hebdige. 

ISBN: 978-94-92852-56-4, price: € 39.95, text: Dick Hebdige & Ruchama Noorda, graphic design: Sabine Verschueren, printer: Wilco Art Books, number of pages: 252, book size: 23x29.5cm, binding: hardcover, language: English, release date: June 2022, publisher: Jap Sam Books. 

Made possible with the support of Mondriaan Fund, Jaap Harten Fonds and Prins Bernhard Cultuurfonds.                  

Ruchama Noorda is an artist who uses a variety of media and materials in performances and installations. Noorda graduated with a BFA from the Royal Academy of Art in The Hague in 2002 and went on to complete her MFA at the Sandberg Institute in Amsterdam in 2004. She was awarded the Stroom Stimuleringsprijs (The Hague) in 2002, and the Hermine van Bers Prijs (Leiden) in 2007. In 2015 she was awarded a doctoral degree in the PhDArts program from the Academy of Creative and Performing Arts (ACPA) at the University of Leiden for research undertaken into the early 20th century Lebensreform movement. 

Dick Hebdige is emeritus professor of Studio Art and Film and Media Studies at the University of California, Santa Barbara. His current research interests include media topographies, Desert Studies, installation art, sub/counter cultures and performative criticism. He has written extensively on contemporary art and design, media and cultural theory, popular music and subculture.

Pádraic E. Moore is a writer, curator and art historian.  He completed CuratorLab, the postgraduate programme at Konstfack University, Stockholm and is a former participant of the Jan van Eyck Academy, Maastricht. Recent research has focused upon the influence that esoteric philosophies have had upon the literary and visual arts. Several projects have explored how organisations such as the Theosophical Society offered a vital catalyst for change in late 19th and early 20th century art.  Moore is particularly interested in the format of the group exhibition as a platform for making collective, critical statements. He is mentor to the curatorial programme at De Appel, Amsterdam.

  • Post author
    Ronja Driessen
  • art Book launch Event performance art